When to delist a product

16/12/19

Removing products from a list or category is only the right move in very specific circumstances. It can be tempting to delist slow-moving products without considering potential consequences. The truth is, delisting is not as simple as just removing something from being on sale. There are a lot of factors to consider.

The most important piece of advice we can offer our distributors is not to delist products on a snap decision. This is especially true if the product or products in question belong to a specific range or serve a specific sector. Often, the products that comprise a complete range are there for a reason, either because they complement each other or because consumers often ask for them in tandem. Delisting items that belong to a range of similar or sector-specific products often does more harm than good. Not only does it weaken your entire product offering but it also makes it more likely you will receive customer complaints or unfavourable comments when the product is not available.

There might also be a reason why a slow to shift product isn’t selling well. Perhaps the products in question only complement high-ticket items that don’t sell very often? Maybe they are only required by a very specific sector or are fairly seasonal? Slow-moving products that are part of a range are often more valuable than they appear. It may also be that they are not being promoted correctly or are not very visible to potential customers. If this sounds possible, why not get in touch with your Aero sales representatives and see if we can help with the promotion or merchandising of your product line?

There are occasions where the delisting of a product is merited. The main reason is when you have many similar or duplicate products. Selling lots of duplicate items not only confuses customers, it also dilutes potential volume on other SKUs, making it difficult to report accurately on what is selling and what is not. Often these additional products represent unnecessary warehouse activity for no additional revenue, taking up space and marketing real estate that could be used more effectively for added profit.

Do you have slow-moving products or want help with your merchandising? Get in touch today at sales@aerohealthcare.co.uk. Alternatively, check out our newly updated guide, Organising your first aid inventory.


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